The colors you choose for your logo design is essential.
For example, it’s very odd to see a law firm with a bright neon logo.
Since this is such an essential step, this guide will help you explain the meaning of some of the colors.
This color is usually associated with passion, heat, and anger. This primary-color is considered a high-arousal color, often stimulating people to take risks. It has also proven that it stimulates the senses and raises blood pressure. It may also arouse feelings of power, energy, passion, aggression, love, or danger.
Like the fruit, this color stimulates energy. This color is a beloved one of the food, art, and sports industries. While in some cases, it is used to evoke the appetite; in other cases, it suggests creativity and playfulness.
It’s a color most commonly used on the warm colors, even if sometimes it’s just used as a second color. However, this color stimulates brain activity and cheerfulness.
It conveys harmony, freshness, nature. Opposite to red the green color is a signal of safety. Proven is that it’s a color that is the easiest on the eye. Green coveys healing, naturalness, and the feeling of security, that is why most medical products use the color green.
Blue is the most popular color. It’s the most common people’s favorite color. It explains why it’s the most used color on logo designs.
Purple conveys wealth, luxury, power, and royalty it contains elements from both red and blue. It’s has been associated with wisdom and calmness. It also has the strength of red. Recent studies have proven that children prefer purple to any other colors. It’s used a lot as a feminine color. Because of all these aspects, purple is used a lot in logos that promote luxury items, products towards woman and children.
Black is used frequently on its own, and black is usually most effective in logos when combined with other colors. It’s used most in luxury brands.
If there’s an important takeaway from this information, it’s that the colors you see daily on logos, from large companies, are rarely chosen by accident.
Colors do have meaning. Picking the right one is very important to establish your brand and to make it resemble your business.